Who are we?

We're digital born strategists. Our combined experience is varied and multi-disciplinary, including:
web/digital developing, political strategy, public relations, guerilla marketing, traditional and digital advertising, 360º advertising campaigns, social media, government relations, media monitoring, analytics, broadcasting and film production.

What  can we do?

We can do anything digital. We've dealt with social media PR crisis, live streaming and covering of huge events, big and small scale web/app development, social media engagement strategies, digital media placement, and successful political campaigns. In short, we will think, strategize, execute, launch and analyze any digital endeavor.

Latest Work

Our Team


Luis S. Herrero

Founder, Partner

Luis S. Herrero Acevedo is founder and partner at Explorer Media. During 2012, he was Social Media Director for the campaign of current Puerto Rico Governor, Alejandro García Padilla, and consulted for Juan Carlos Navarro's victorious presidential primary campaign in Panamá. Before founding Explorer, Luis was a litigation associate at O'Neill & Borges in San Juan. He holds a BA in Economics and a Juris Doctor, both from the University of Puerto Rico.


Armando Valdés


Armando A. Valdés Prieto is a government relations consultant for international and local companies and a partner and founding partner of Explorer Media. He was the Communications Director for the campaign of current Puerto Rico Governor, Alejandro García Padilla, and was formerly Director of the Commonwealth’s Office of Management and Budget in the Acevedo Vilá Administration. He is a weekly columnist in the San Juan edition of Metro, and an occasional op-ed contributor to El Nuevo Día and El Vocero. He is also a political commentator on RadioIsla 1320 and Sistema TV. He holds degrees from Yale (B.A.), Johns Hopkins (M.A.) and the University of Puerto Rico (J.D.).

Gabriel Rodríguez

Managing Director

Eliud Echevarría

Digital Art Director

Gerardo Moya

Digital Production

Marilyn Baez

Account Executive Director

David Bartolomei

Web Developer

María Fernanda

Office Manager

Get in Touch:

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(